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How to Calculate Profit Margins for Your Dropshipping Store?

We know how hard it is to dwell in math and search for logic in the numbers. So we decided to help, and we prepared a breakdown of the costs for your dropshipping business. Basically a template on how to calculate profit margins for your dropshipping store in the EU.

And we thought, since you’re here, you probably need help with:

  • What is a good profit margin for dropshipping?
  • What is the average profit margin for dropshipping?
  • Which dropshipping items offer high profit margins?
  • How to calculate profit margins in dropshipping?

Rest assured, we’ll provide answers to these questions and even more. We’ll give you a sneak peek into some of the best-selling products with high-profit margins! Good for any time of the year, especially for the Q4 and the holiday season.


A great profit margin for dropshipping is above 30%

Dropshipping is all about reselling at a higher price. You get a product from a dropshipping supplier at a fixed cost. To generate a profit, you then resell the product at a higher price.

The profit margin is the percentage of your total sales that transforms into profits. It's essentially a ratio that reveals how much of your overall revenue your business retains.

Typically, a good profit margin for dropshipping surpasses 20%, although this figure can fluctuate depending on the nature of the products you're offering and your target market.

Since words can be confusing sometimes, here’s a breakdown of what a good profit margin looks like. Calculated on a real best-selling product from the eComZone catalog.

You purchase a product for €27.46.

The recommended selling price is €64.99.

Exclude taxes, shipping fees, and advertising costs, and everything in between is your profit. 

A more precise calculation is at the end of the page.

An average profit margin in dropshipping ranges between 15 - 20 %

Average dropshipping profit margins can vary depending on several factors. In general, a good profit margin for dropshipping typically ranges between 15 to 20%. This means that, after covering the cost of the product from the supplier and any associated expenses such as marketing or shipping, you should aim to retain at least 15% of the sales price as profit. 

However, these figures can be influenced by the type of products you're selling and the competitiveness of your niche. Some niches may allow for higher profit margins, while others may require lower pricing to remain competitive.

It's important to note that while aiming for a 20% or higher profit margin is a good guideline, the actual profitability of your dropshipping business will also depend on your cost management, advertising strategies, and the efficiency of your operations. 

Careful product selection, effective advertising, and optimizing your operational costs can all contribute to achieving and exceeding these profit margin goals.

Dropshipping products with high-profit margins

When you're hunting for dropshipping products that'll bring you profit, think about these things. First off, go for stuff that's unique, trending, and not easily found locally – that's where the sales will roll in. 

Niche products or specialized items can also command higher prices and yield better profits.

Also, check out products that won't break your bank when you buy them from your supplier. The cheaper you get them: the more room to mark up the products and achieve higher margins. 

And don't forget, things like seasonal goodies or products with a strong brand reputation often come with built-in demand and customer trust, allowing you to charge premium prices. People are already itching to buy, so you can charge a bit extra for the convenience. 

Just remember, your dropshipping success depends on how well you know the market and your audience!

Here are some of our recommendations, tried and tested, guaranteeing results!

How to calculate profit margins in dropshipping?

And here we are. After reading the text, you should already know what margins and products to aim for. Now it’s the time to write down expenses and do the calculation.

First, we’ll break down the costs and provide an example of how to calculate profit margins in dropshipping for the EU market.

Step 1: Cost Breakdown

To calculate your profit margins accurately, you need to start by breaking down all your expenses. Here's what you should consider:

Product Cost: This is the price you pay to your dropshipping supplier for the product. 

Shipping and Handling Costs: These are the fees associated with getting the product from your supplier to your customer. Be sure to factor in shipping, packaging, and any additional handling charges.

Marketing Expenses: Include costs related to advertising, social media promotion, and any other marketing activities you're running to attract customers.

Returns and Refunds: While you hope for the best, you should budget for potential returns and refunds. These can impact your profit margins.

Taxes and Duties: Make sure to account for any taxes or import duties you have to pay.

Now, let's break it down with an example for the EU market.

Step 2: Example Calculation for the EU Market

Let's say you're dropshipping Werkhus Portable Chainsaw to customers in Croatia, and your supplier is eComZone. Your product costs €27.46, and you sell it for €64.99. Here's how you would calculate your profit margin:

  • Product cost: €27.46
  • Shipping with cash-on-delivery option for Croatia: €3.87
  • Marketing expenses: Variable, but let’s say it’s €6 per conversion
  • The standard VAT rate for Croatia: 25%

Now, to calculate your profit margin, use these formulas:

Profit = End user price - Product price - Shipping - VAT - Advertising 

VAT = End user price - (End user price/tax rate for a specific country)

Calculate the VAT (Value Added Tax):

VAT = End user price - (End user price/tax rate for Croatia)

VAT = €64.99 - (€64.99 / 1.25) [As the standard VAT rate is 25% in Croatia]

VAT = €64.99 - €51.99

VAT = €13.00

Calculate the profit:

Profit = End user price - Product cost - Shipping - VAT - Advertising

Profit = €64.99 - €27.46 - €3.87 - €13.00 - €6.00

Profit = €14.66

Profit Margin (%) = (Profit / End User Price) * 100

In our example, the profit margin is:

Profit = €14.66

End User Price = €64.99

Profit Margin (%) = (€14.66 / €64.99) * 100

Profit Margin ≈ 22.56%


Your calculated profit margin is approximately 22.56%. This means that for every product you sell, you're making a profit equivalent to about 22.56% of the end-user price after accounting for the product cost, shipping, VAT, and advertising expenses.

Generally speaking, a profit margin of 22.56% is good in the world of dropshipping. It falls within the commonly accepted range of 20-30% for a healthy profit margin in this business model. 

This margin indicates that you are making a solid profit on each sale, considering the costs involved. Still, it's important to monitor and optimize your profit margin over time to ensure your business remains profitable.

Also, if you are doing organic marketing and don’t pay for ads, your profit margin will be even higher.

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